Client
Duration
#
Branding
Two race teams, two sports, one brand
The small-scale racing team that competes across two divisions of racing. One against other cars and one against the clock.
About the project
This racing team takes part in two types of motorsport — The Porsche cup, and most recently, Time-Attack.
The team needed an identity to start producing merchandise under the name and unify the looks of their track weapons
After learning the team’s long-term goals and the steps they’d be taking to reach their vision, we went ahead with an identity system. The research led us in a direction to blend in with the other teams, rather stand out like a sore thumb. Along with the identity, we had the unique opportunity to design the livery for the cars.
The Solution
After learning the team’s long-term goals and the steps they’d be taking to reach their vision, we went ahead with an identity system.
The research led us in a direction more to blend in with the sport, rather stand out from it. Along with the identity, we had the unique opportunity to design the livery for the cars.
Results
The identity we developed was sharp. The logo that was versatile enough to suit the applications on the track and sparked off a broad range of artwork to be used on the team merchandise.
The results of the identity lead to a huge rise in followers and team merchandise. With the fans filling more of the paddock than the rest of the grid, the
On the track, the team is working their way up the ladder of the current season of the Porsche Cup. Off the track, they’re now collaborating with artists to feature on the merchandise and working on promotion.
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