Client
Duration
#
Branding
The joint venture between two Australian giants
Chernco Engineering and IMS Australia joined forces for a selection of projects starting in 2025. This joint venture required branding and marketing material.
About the project
This project was a combined effort between SheSells Digital and Rewired Graphics.
With the marketing strategy taken care of by SheSells, Rewired Graphics was brought on board for the branding component and we produced an identity that combined visual elements from both brands. A handful of deliverables were produced to help launch the venture.
Challanges
The identity and base banding package was put together for the launch of this venture. We had our work cut out for the timeline.
Creating supporting graphics was the biggest hurdle in this process. After collecting all the image assets from both parties involved, we had to come up with patterns that could compliment the photo stying and balance the recognition of both brands.
Results
The final deliverables were the visual identity and all its assets, basic stationery and the 16-page capability statement.
SheSells and the clients were happy with the results. The joint venture is now in full-swing.
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