Client
Duration
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Design
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Branding
Robotics Solutions built in WA
Turning robots into teammates across the Australian Resources and Defence sectors
The Problem
Long-term plans without a long-term identity.
Chironix is a software development company with a focus on robotic solutions. When Ash joined the team, the entire company was made up of less than ten people. They were marketing with a basic logo and colour combination that had supported them for the first two years of operations.
Challanges
From brand identity to marketing strategy and brand management.
Ash came on board to work on some marketing material and went on further to develop a solid brand identity with the CEO and initial group of engineers. Finding solutions for the resources and defence sectors was always the goal, and Ash was in charge of creating all the relevant materials to share that message.
Outcome
From start-up to medium-sized key player.
By the 3rd year Chironix, Ash was identifying marketing opportunities, managing budgets and creating all client facing material for the company. Chironix is now a recognised robotics brand across Australia and has further narrowed the markets that they service.
Our relationship with Chironix still continues and we provide them with specialised marketing material and supportive services for their premium clientele.
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