Concepts 2 Capability
Grant application-aid for defence projects
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Process
Concepts 2 Capability aids in grant-applications for companies tendering under the defence umbrella. They approached Ash when starting from a fresh background in defence, looking for an identity to kick off their supportive role to a number of defence contractors in the Australian market.
After discussing long-term goals and working through an audience strategy, the first solution for the company would be to develop a brand identity.
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Results
The brand identity package that we developed would get C2C ready to create some marketing material. A logo, supporting graphics and business cards were made, and a website is next on the cards for the company. Ash keeps a close relationship with the founder of Concepts 2 Capability.
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