Client
Duration
#
Branding
Grant application-aid for defence projects
Writing grant applications is a serious job, without trying to do it for the defence sector.
About the project
Concepts 2 Capabilities takes care of the grand application process.
The founder of Concepts 2 Capabilities approached Rewired Graphics when starting from a fresh background in defence, looking for an identity to kick off their supportive role to a number of defence contractors in the Australian market.
Applying for grants is no easy task, but when all said and done, they can reward hugely, and fund amazing products for specialised applications. Concepts 2 Capabilities had the goal to become the go-to application writer for companies aiming at grants from the defence sector of Australia.
Challanges
Once we had defined the goal, we had to properly understand the audience.
Defining the audience required insight from the founder of Concepts 2 Capabilities. There were specific experts and relationships to keep in mind for the company's target audience, but we spent a lot of time waiting to develop the customer profiles for them.
Results
With enough guidance, came a result that paid off substantially.
The defence sector can be brilliant to work for. The relationships forged by the founder's connections help to amplify the reach of this branding project. Concepts 2 Capabilities is now supporting fresh AI startups that want to develop tech for military application.
We still keep a close relationship with the founder of Concepts 2 Capability.
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