Client
Duration
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Design
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Branding
Branded Robotics Brochure
Annual catalogue showcasing robotics platforms, software, and company vision across multiple industry verticals.
About the project
Chironix needed a premium catalogue that did more than just list products.
This was a publication designed to introduce the brand, communicate the founder’s vision, and unify the company’s full offering – from robotics platforms to proprietary software.
Challanges
Creating variants for the different markets.
The main challenge involved breaking up the main document into variants that could be directed at the different customer avatars. Each avatar was a different industry, and each catalogue was to be tailored with the sales process in mind. Ash built a modular layout that blended editorial storytelling with spec-driven clarity, balancing brand expression with function. With less than two weeks to complete the initial book, speed and precision were key.
Results
Four distinct documents, each with a specific hand-over in mind.
Enough documents were produced to cover mining, electrical utilities, manufacturing and defence. Each vertical required its own tone, copy, and content while retaining a consistent visual identity – a challenge in both structure and storytelling. The final catalogues rolled out each quarter through the Financial Year '22 and were used as a core asset in Chironix’s sales process.
Each one was handed off to the prospective customers early in the acquisition process and contributed to multiple robot sales.
The internal team appreciated how the layout made the brand feel mature and ready to scale, no matter the sector. It's been used through the sales process of all the company's business since.
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