Chironix

Chironix is a software development company with a focus on robotic solutions. When Ash joined the team, the team made up of less than ten people. They were operating with a basic logo and colour combination that had supported them for the first two years of operations.

Ash came on board to work on some marketing material and went on further to develop a solid brand identity with the CEO and initial group of engineers. Finding solutions for the resources and defence sectors was always the goal and with the CEO’s contacts in the robotics-development space provided the ideal platforms to introduce to the Australian market.

As the company grew, Ash joined the company full time to manage the brand. Marketing design and brand strategy became his main focus and the company eventually established a reputation as the Unmanned Ground Vehicle experts of the Australian Robotics industry. The company is still operating and Ash is now contracted for specific brand-focussed roles and one-off robot graphics for special clientele.